Hello Vino, Inc

Hello Vino, Inc is a mobile sales and marketing platform that connects brands to wine consumers. With more than 2.5 million wine consumers on its installed base, Hello Vino has a significant influence on actual purchases in both on- and off-premise beverage sales environments. The platform is uniquely positioned to impact buyer behavior at every stage of the lifecycle, from awareness at point of purchase to trial, loyalty, and advocacy. It effectively bridges the gap between the digital and physical worlds, translating digital marketing efforts into both online and offline​ retail impact. At its core, the Hello Vino app offers personalized wine recommendations based on meal selection, personal taste preferences, and wine-buying occasions, delivering highly-relevant content to consumers during their purchase decisions, effectively embodying contextual marketing. Furthermore, Hello Vino plays a crucial role in educating the next generation of wine consumers, particularly Millennial and Gen-X consumers who use smartphones and the Internet for purchase research, similar to the function of Wine Spectator and Wine Advocate for previous generations. The company also provides mobile marketing programs to retailers and brands, delivering contextually- and geographically-targeted messages to consumers based on personalized behavioral data. Founded in 2009, Hello Vino operates in the advertising, applications, e-commerce, food and beverage, and mobile industries. Although specific information about its headquarters and recent investor activities is not available, Hello Vino's innovative approach to connecting wine brands with consumers positions it as a compelling player in the wine industry.