Heidi

Heidi is a rapidly growing ski holiday startup, established in 2002 and rebranded in 2018 as Ski Zoom, now recognized as Heidi, with a slogan: "The most flexible ski holidays, made easy." The UK-based company aims to revolutionize the ski holiday market by providing flexibility and accessibility. With a recent £5.60M Series A investment secured on 27 June 2024 from Active Partners and Mercia Ventures, Heidi is set to innovate the industry further.

Heidi addresses the traditional lack of flexibility in the ski holiday market, striving to help skiers and mountain enthusiasts to discover resorts that are often overlooked alongside the classic ones. The company's innovative approach includes offering shorter holidays, avoiding expensive Saturday flights, and providing options to travel by train. By leveraging clever technology, Heidi ensures that users can tailor their ski holidays to suit their preferences, making the experience more convenient and enjoyable. As a youthful and challenger brand, Heidi is poised to disrupt the traditional ski holiday industry with its fresh perspective and innovative solutions.