Hashtracking is a social media analytics startup founded in 2009, specializing in providing real-time intelligence and insights for social media campaigns and events. Their platform allows marketers and communication professionals to analyze hashtag use on Twitter and Instagram, including their own, competitors', and general trends, to determine reach and effectiveness, top voices in the conversation, and the influence of contributors. Additionally, Hashtracking's patent-pending Colortracking analysis of Instagram posts sets them apart. Currently, they offer detailed, real-time analytics for all hashtags shared on Twitter and Instagram, with plans to expand to other platforms in the future. Despite not providing specific details about their headquarters, industries, or previous investments and investors, Hashtracking's focus on social media analytics and real-time insights presents an appealing investment opportunity for venture capitalists looking to tap into the growing demand for social media analytics tools.
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