Hans & Gretel

Hans & Gretel: A Sweet and Magical Venture

Hans & Gretel, with its slogan "Are you hungry for Magic?" offers a unique and enchanting experience to its guests, immersing them in a fairytale world from the moment they step into the store. The concept revolves around awakening the creative spirit and inner child of every visitor through a customer journey that seamlessly blends fantasy, creativity, and sweet offerings. The store, inspired by the famous fairytale of Brothers Grimm, has rapidly expanded, boasting over 16 stores worldwide and a new location set to open in Madrid, Spain in 2020.

The brand captures the essence of childhood memories through a wide range of candies, colors, and enticing aromas, creating a nostalgic and immersive customer experience. Founded in 2017 in the heart of Athens, Greece, the company has ventured into the Middle East, with plans to open 6 locations in the United Arab Emirates and the Kingdom of Saudi Arabia, with 4 more under development.

As an investor, the potential for Hans & Gretel lies in its ability to tap into the universal appeal of nostalgia and storytelling, coupled with the lucrative dessert trend. The company’s expansion into new markets further demonstrates its growth potential and attractiveness as an investment opportunity.