Hammer Sport AG

Hammer Sport AG is a fourth-generation family-owned German company with a rich history spanning over 115 years. The company has established itself as a leading provider of fitness, health, and recreational products on a global scale. Its success is attributed to the quality and innovative features of its HAMMER® and FINNLO® brands, which have been instrumental in supporting millions of individuals in 65 countries to lead healthier and more active lifestyles.

The company's extensive product range includes nearly 600 items, with its FINNLO® brand standing out as a premium offering in the home fitness equipment segment. Additionally, the company has introduced the FINNLO MAXIMUM® brand, catering to light commercial clients such as personal trainers, company gyms, and hotels.

Hammer Sport AG has effectively established its market presence through various channels, including a network of 18 HAMMER Flagship Stores in Germany and Switzerland, as well as online shops in five countries. Furthermore, the company reaches international customers through thousands of retail locations, along with 55 European HAMMER Partner stores.

The company's roots in German engineering, with a legacy of over a century, reflect its expertise in manufacturing sporting goods. Over the years, Hammer Sport AG has diversified its product portfolio, expanding into fitness, boxing, and martial arts equipment.

Founded in 1900, the company's journey began with the production of wooden tennis rackets and skis. Since then, it has witnessed significant milestones, including the acquisition of the German distribution rights for the renowned MIKASA® brand and the launch of its pioneering fitness, boxing, and martial arts product lines under the HAMMER® brand. In 2005, the company introduced the premium brand FINNLO®, targeting retail and sports shops, further enhancing its market position.

Hammer Sport AG's commitment to innovation, quality, and customer support underscores its potential for sustained growth and relevance in the Health Care, Health and Wellness, Manufacturing, and Sports industries. As the company continues to evolve and expand its global footprint, it presents an intriguing opportunity for potential investors seeking involvement in the thriving fitness and recreational products market.