Grupo Vía

Grupo Vía is an advertising and marketing startup that was founded in 1995. The company aims to connect brands with the best audiences outside of the home environment. Their slogan, "Conectamos marcas con las mejores audiencias fuera del hogar.\nSubte + Outdoor + Shopping + Trenes," reflects their focus on reaching audiences in their daily surroundings through various media channels. Grupo Vía promotes effective campaigns with high coverage and frequency rates, having a presence in Subte, Outdoor, Shoppings, and Trains. As a key player in the out-of-home advertising sector, Grupo Vía boasts impressive statistics, reaching over 500 million contacts monthly, managing more than 6,800 premium advertising supports, and serving over 450 active clients. The company also provides comprehensive services with a team of over 100 professionals and prides itself on continuous innovation in developing new media and services. With more than 27 years of experience in the market, Grupo Vía has established itself as a leader in both OOH Indoor and Outdoor advertising. Despite the lack of specific information about their headquarters or recent investment details, Grupo Vía's extensive experience, wide range of clients, and innovative approach make it an intriguing prospect for potential investors looking to tap into the advertising and marketing industry.