Grupo UPAX

Grupo UPAX is a company that drives other companies to achieve their goals by offering comprehensive solutions in technology and innovation. With its subsidiaries Research Land, Marketing Services, Promo Espacio, Agencia i, Zeus, and Software Factory, Grupo UPAX covers a wide range of services. They have achieved significant recognition in the industry, being ranked among the top 3 largest research companies in Mexico by ESOMAR's Global Top-50 Insights Companies 2022 and the second-largest research company in Mexico according to the 2021 AMAI Ranking. The company excels in qualitative and quantitative research, providing valuable insights and recommendations tailored to each project. In the realm of Marketing Services, Grupo UPAX focuses on creating and executing innovative concepts, transforming them into online and offline experiences that drive changes in consumer habits. Their inclusion in the "Super Agencies" 2022 ranking by the BTL magazine speaks to the quality of their activations. Promo Espacio specializes in connecting audiences with brands through commercial and entertainment content on screens in high-exposure locations with long exposure times and extended reach at point-of-sale advertising. Agencia i contributes to brand growth through co-creative strategies, turning business strategies into campaigns that resonate with audiences. Moreover, Grupo UPAX provides a range of solutions for optimizing key business processes such as personnel management, inventory, logistics, and recruitment through Apps and Platforms. This includes the development of customized applications and in-depth platform deployment, tailored to the specific needs of companies, ultimately enhancing user experience. Established in 2016 and headquartered in Mexico, Grupo UPAX operates within the B2B and Marketing industries. Despite the lack of available information on their last investment, the company presents a diversified portfolio of services and a strong market presence in Mexico.