Groupe AYOR

Groupe AYOR

Groupe AYOR, previously known as a market leader in water management in homes for 70 years, has undergone a significant transformation. The company, now named AYOR, has evolved from being a distributor to an industrial player and has strategically prioritized innovation. With a shift to omnichannel distribution and in-house manufacturing, the third generation of the family-owned business is at the helm, symbolizing AYOR's evolution.

AYOR, derived from "the River" and "the Light," represents water mastery and a commitment to innovation. The universal scope of the AYOR name mirrors the company's international expansion ambition. AYOR's mission is to create and offer a comprehensive range of products and services to support those who install, covering the full spectrum of water needs in homes.

The company's seven product families cater to various professional installers, wholesalers, and developers, facilitating their water-related needs. The specialized brands under AYOR, including PRONORM, FIXOCONNECT, SOMATHERM, MERKUR, ROLF, BATHROOM THERAPY, and ELMER, deliver high-quality solutions tailored to different aspects of water management in homes, each aligned with the overarching mission of simplifying the lives of installation professionals.

AYOR is dedicated to continuous innovation while adhering to the highest quality standards, and its commitment is evident across its product offerings.