GROUNDWORK 元新建城

HUMANITY / AESTHETICS / IDEALS / RESEARCH / IDENTITY / NARRATIVES

General Information
Company Name
GROUNDWORK 元新建城
Founded Year
2011
Location (Offices)
Hong Kong S.a.r. +2
Founders / Decision Makers
Number of Employees
4
Industries
Design
Funding Stage
-
Social Media

GROUNDWORK 元新建城 - Company Profile

GROUNDWORK 元新建城 is a design startup that was founded in London, 2007, with a recent expansion into Asia and beyond, serving prestigious clients. Their focus is on experimental architecture, urban and landscape design, with an emphasis on social responsiveness and responsibility. They aim to not only assist clients in building, but also in formulating business and positioning strategies through their research vehicle. Their multi-disciplinary studio delves into research works that center on social discourses, seeking to synthesize architecture, arts, social responsibilities, and aesthetics. Groundwork believes that aesthetics is crucial to social and business developments.

Taxonomy: experimental architecture, urban design, landscape design, multi-disciplinary studio, business strategy, social discourse, social responsibility, aesthetics, human-centric design, branding, interior design

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