GROUNDWORK 元新建城

GROUNDWORK 元新建城 is a design startup that was founded in London, 2007, with a recent expansion into Asia and beyond, serving prestigious clients. Their focus is on experimental architecture, urban and landscape design, with an emphasis on social responsiveness and responsibility. They aim to not only assist clients in building, but also in formulating business and positioning strategies through their research vehicle. Their multi-disciplinary studio delves into research works that center on social discourses, seeking to synthesize architecture, arts, social responsibilities, and aesthetics. Groundwork believes that aesthetics is crucial to social and business developments.