Groundwork

Groundwork is a construction industry focused startup based in the United States, founded in 2019. The company's slogan conveys their mission to "help Home Improvement Contractors pre-qualify ideal projects using video, increasing win rates and saving time." Groundwork offers Lead Conversion Software tailored to Home Improvement Contractors, aiming to streamline the sales process and increase win rates. The company's last investment amounted to $1.00M in a Pre Seed Round, which took place on 24 July 2023. This investment saw participation from a diverse group of notable investors including I2BF Global Ventures, Launch, and Beyond Capital. Groundwork's software is designed to revolutionize the traditional sales process by leveraging video and text-based collaboration and lead management tools, enabling contractors to guide prospects through a professional process and secure more ideal projects. Groundwork's innovative approach aims to eliminate wasted appointments, streamline the sales process, and ultimately, enable contractors to win more of their ideal projects. The emphasis on leveraging technology to optimize the sales process for Home Improvement Contractors highlights the potential for Groundwork to carve out a niche in the construction industry with its unique software solution.