GreyHounders

GreyHounders Glasses is a disruptor in the online eyewear industry, based in Spain. Founded in 2018, the company's fashion-focused approach offers a compelling alternative to traditional optical retailers. With the slogan "Vendemos gafas graduadas online, desde 29€. ¿Por qué estás pagando cientos de euros para ver bien? Abre los ojos," GreyHounders takes a direct-to-consumer model. The company provides prescription glasses at unprecedented prices, starting from 29€, challenging the status quo of overpriced eyewear. GreyHounders' mission of providing quality, affordable designer eyewear for all has attracted attention from investors, noting a recent Non Equity Assistance investment at 03 July 2023 from Las Rozas Innova. The company's strategy to disintermediate the traditional eyewear sector by offering its brand, thereby bypassing licensing fees for established brands, has resonated with consumers, as reflected in their fervent slogan, "No somos baratos, los demás son caros. Venimos a contar toda la verdad. Abre los ojos." This bold and honest approach has the potential to make significant waves in the fashion and eyewear industries.