Grass Roots

Grass Roots Group, with its slogan "Empowering connections and fostering growth with comprehensive engagement and incentive solutions for employees and customers alike," is a significant player in enhancing employee and customer engagement. Founded in 1980 and headquartered in the United Kingdom, the company has established expertise in a wide array of services. For employees, Grass Roots offers recognition and incentives, benefits and wellbeing, communication and engagement, and learning and development solutions. On the customer engagement front, the company provides services focused on customer experience, brand management, multichannel communications, and data science and analytics. Additionally, Grass Roots offers promotions and incentive solutions, including consumer promotions, channel loyalty programs, fixed fee promotions, and product supplies. While details about its last investment and investors are not available, Grass Roots' extensive portfolio positions it as a prominent player in the realm of engagement and incentives.