Grasp

Grasp is a unique solution dedicated to digital media operational excellence and compliance, offering a preventive approach. It provides products covering Social, Search & Programmatic media, including media buying QA, golden rule compliances, and campaign taxonomies. The company has 2 main offerings: Grasp QA, the preventive QA solution dedicated to media teams of all sizes to prevent overspend & campaign setup errors, and taxo_ by Grasp, the preventive media data excellence solution for global HQ media data teams to enforce naming conventions & taxonomies. Grasp aims to advocate conscious and responsible digital advertising, empowering all key parties in the digital media buying process and ecosystem. Founded in 2020 and headquartered in France, Grasp is a part of MiQ, providing services to leading media agencies such as KINESSO and Havas Media Group, as well as global brands like L'Oréal and PepsiCo. The company's diverse founders bring expertise from various backgrounds within the Information Technology, Internet, and Marketing industries. Although specific investment details are not available, Grasp's dedication to digital media excellence positions them as a promising player in the evolving landscape of digital marketing.