gowago.ch is a Swiss Fintech startup established in 2017 with the purpose of revolutionizing the car leasing experience in Switzerland. The company's slogan "Switzerland’s new standard for leasing" encapsulates its core values of transparency and personalization, offering over 18000 new and used cars for lease. Backed by Migros Bank and Baloise, gowago.ch is committed to providing a seamless, customer-centric car leasing journey. Utilizing proprietary technology, gowago.ch empowers users to effortlessly compare, choose, and directly order from a diverse selection of over 5000 cars, spanning all brands and models, both new and used, without the need to request quotes. The company's disruptive All-in-one solution allows customers to tailor custom service packages, enabling greater control over costs and enhancing the overall driving experience. The company's innovative approach extends beyond its online platform, offering its products through certified dealerships and even directly via manufacturers' websites. With a strong emphasis on customer satisfaction, gowago.ch's intuitive website and dedicated team of advisors strive to streamline the car leasing process, making it more transparent and convenient for Swiss drivers. Having recently secured a Series B investment on 14 July 2021, with Migros Bank as the lead investor, gowago.ch is poised to further consolidate its position as a key player in the Swiss automotive and Fintech industries, with a focus on reshaping the e-commerce and financial services landscape.
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