Goplay

GoPlay is a US-based mobile startup founded in 2011 with a unique approach to social casino gaming. The company offers a platform that allows casino operators to integrate free-to-play social games onto their websites, rewarding users with incentives usable at land-based casinos. This innovative concept is coupled with the creation of a virtual casino network, set to officially launch in Q3 of 2012. GoPlay's standout feature is its environment optimized for iGaming, which enables users to engage in casino games without the need to "friend" other players. This amalgamation of social and MMO elements facilitates faster leveling up and an enhanced in-game experience. By leveraging the proven high average revenue per user (ARPU) of casino games, developers can expect increased earnings. The platform boasts a selective game review process, ensuring the acceptance of engaging content only. For developers, GoPlay offers an opportunity to expand their distribution footprint, with a focus on prominently showcasing their content. The platform's differentiation lies in promoting partner games through funded marketing campaigns, without passing on media costs to the developers. Through these means, GoPlay presents an attractive proposition for developers aiming to increase their game's visibility and improve their monetization potential. Overall, GoPlay’s offering presents an intriguing proposition within the mobile industry, combining casino gaming with a unique social and MMO environment. With its niche focus, selective approach to game acceptance, and funded marketing campaigns, it stands as an innovative player in the burgeoning mobile gaming sector.