Göing

Göing is a fourth-generation family-owned bakery in Hannover, with a rich history dating back to 1920. Their slogan, "Deine Bäckerei in der Region Hannover. Voller Liebe und Leidenschaft, einer Menge Handarbeit und regionalen Zutaten," reflects their commitment to using handcrafted techniques and regional ingredients to create delicious baked goods. The company is driven by values of care, adaptability, contrast, and lightness, which are reflected in their product range and customer relationships. Acknowledging the importance of innovation, Göing is constantly seeking fresh ideas and inspirations for creative projects. They emphasize inclusivity and collaboration, allowing every employee to contribute to decision-making and idea development. Their emphasis on diversity is reflected in their diverse offerings, ranging from traditional favorites to healthier options, ensuring there is something for everyone. As a family-focused business, Göing operates with a forward-thinking and inclusive approach. While no recent investment details have been disclosed, with their commitment to innovation and adaptability, the potential for future investment and expansion into new markets remains a possibility. The company's dedication to tradition, quality, and creativity positions it well for continued success in the Food and Beverage industry, both domestically and potentially internationally.