**GoEat** is a Swiss-based startup founded in 2018, with the mission to simplify the food finding process for Millennials and Gen Zs in Europe through its platform, **GoEat Me**. The platform offers a comprehensive range of services from discovering restaurants to table reservations, food delivery, and personalized user experience based on data. **GoEat** generates revenue through affiliate models with partner companies for table reservations and food delivery. The company also offers a **GoPassport** monthly subscription, providing users with partner privileges and cost-effective dining options. The startup targets the 102 million Millennials and Gen Zs in Europe who prioritize spending on food and travel, aiming to tap into 5-8% of the EUR 78 billion market. As the global online food delivery sector is expected to grow significantly, **GoEat** aims to capitalize on this growth by extending its operations to Asia in the future. With the potential for exponential growth in the online food delivery market and the company's efforts to cater to the increasingly food and tech-savvy demographics, **GoEat** presents an opportunity for investors seeking exposure to the food and beverage, ecommerce, and travel and tourism industries in Europe.
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