Founded in 1997 by entrepreneur Steve Perez, Global Brands is an independent UK-based leader in the drinks industry, managing and distributing a wide portfolio of well-known drinks. Our brands, such as VK, Hooch, Franklin & Sons, and Shake Baby Shake are enjoyed by millions across 66 countries, making us one of the largest suppliers in the ready-to-drink (RTD) category. We are renowned for our innovation, creativity, and a commitment to sustainability, driving growth through product development and global expansion. We also recognise that we are nothing without our people, so we're just as passionate about developing our team members as well as our products, investing in training and development wherever possible. Our diverse product range caters to both the on-trade and off-trade sectors, with a focus on trend-setting drinks. We have ambitious growth plans, aiming to increase our global presence to over 100 markets by 2027. Our success stems from a passion for creating brands that excite and engage consumers, while consistently pushing the boundaries of what’s possible in the drinks sector.
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