Gladcloud

GladCloud is an enterprise software startup that aims at transforming retail partners into brand advocates at scale (B2B2C). The company offers a collaborative social media marketing platform for global or national brands to leverage retail partners’ channels for efficient and cost-effective activation of paid and organic campaigns. Founded in 2017, GladCloud is headquartered in Dublin, Ireland and has offices in Amsterdam and London. The platform provides an infrastructure connecting the budgets and creative assets of the brand with the social media pages of trade customers, specifically designed for brands selling products or services through large networks of independently owned trade customer locations. The focus includes alcoholic beverages with bars, food delivery with restaurants, and any FMCG brand with partner retail chains. The startup received a Series A investment on 21 November 2018 but the details of the investors are not disclosed. GladCloud's efficient approach to social media marketing and its target on B2B2C model demonstrate potential for growth and impact in the retail and brand advocacy landscape.