Gitanjali Group was founded in 1966 as a pioneer in the diamond and jewelry industry. Breaking from traditional jewellers, the company was established and operated by modern entrepreneurs. As an authorized DTC Sightholder and a loyal customer, it operates as a modern multinational business driven by innovative insights. The company leveraged India’s unique ability to cut diamonds previously considered unsuitable for jewelry, producing the world’s smallest heart-shaped diamond (0.03 carat) and has developed around 25 patented facet patterns.
Post-IPO Equity investment at 01 October 2011, the company received investment from Brand Capital. Gitanjali Group has also transformed the manufacturing process and reshaped traditional jewelry marketing by launching multiple brands targeted at different markets and price segments, making it a significant player in the accessories industry.
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