Genoapay is a financial technology startup based in New Zealand, founded in 2016. The company's slogan "Pay with Genoapay at participating stores over 10 weekly payments with no interest. Ever." highlights its key offering of providing customers with the ability to make purchases and pay over 10 weekly instalments with no fees or interest. Genoapay aims to empower merchants by offering them a tool to increase sales and average order values without taking on any risk. Genoapay differentiates itself by providing consumers with a payment plan option, which is preferred by 94% of customers in comparison to applying for short term loans, giving merchants a competitive edge and driving customer acquisition. The company funds merchants the purchase price of the sale less a services fee, enabling them to offer 10-week payment plans quickly through a mobile-friendly digital interface in both in-store and ecommerce environments. With financial services, insurance, and banking being its core industries, Genoapay offers a user-friendly and efficient solution for both customers and merchants. The company's ability to streamline the payment process and offer flexible payment plans makes it an attractive option for businesses looking to enhance their sales strategies. In summary, Genoapay's innovative approach to installment payments, focus on customer convenience, and merchant empowerment positions it as a promising player in the financial technology sector.
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