GENERAL IDEA.

GENERAL IDEA. is a brand agency situated at the intersection of creativity, culture, and technology. Founded in 2019 and headquartered in the United States, the company has garnered attention with its slogan "GENERAL IDEA. is a brand agency at the intersection of creativity, culture, and technology." They have positioned themselves as a community of specialists originated from the fashion industry, working across various categories within the fashion sector. Their expertise lies in launching brands, scaling them, and forming partnerships with global leaders.

As of now, there is no publicly disclosed information regarding the company's latest investment or the involved investors. As a brand agency operating in the fashion industry, GENERAL IDEA. aims to capitalize on its location in New York, a global hub for fashion and creativity. The company's unique proposition of blending creativity, culture, and technology within the fashion industry presents an interesting potential for growth and disruption in the market.