GemsNY

GemsNY is a New York-based luxury jewelry company that prides itself on redefining the industry through providing the finest quality bespoke jewelry and single and matched-pair loose stones at wholesale prices. Established in 1988, the online platform is the extension of their 30+ year old wholesale gemstones business, enabling them to reach end-customers without the costly overhead of traditional retailers while maintaining wholesale prices, which can be up to 60-70% lower than those of retail jewelers. The company specializes in rings, pendants, earrings, and bracelets featuring a variety of gemstones including sapphires, rubies, emeralds, alexandrites, tsavorites, and fine diamonds. GemsNY boasts a massive collection of 50,000+ color gemstones, and their actual inventory is even deeper, with everything being available online for direct purchase. The company's commitment to quality is underlined by the fact that they own their entire inventory and are based in the heart of New York's jewelry district. All of their jewelry is made-to-order and handcrafted in New York City's Diamond District, emphasizing their dedication to craftsmanship and authenticity. With their pioneering approach to taking color gemstones online, GemsNY is positioned as a leader in the industry, reflecting the shift towards direct online sales.