GEEIQ

GEEIQ is a London-based data platform and insights provider aimed at helping big brands engage with their audience in gaming and virtual worlds. Founded in 2018, the company's platform leverages data from virtual gaming and social environments to enable benchmarking against branded virtual activations, competitor analysis, partner and influencer identification, as well as understanding audience affinities and demographics. Their services are utilized by major brands like H&M, L'Oreal, and even Elton John. The recent £6.60M Series A funding round on 18 September 2023 involved investments from GFR Fund, YFM Equity Partners, and FOV Ventures. GEEIQ's focus on tangible measurement and attribution sets it apart from simply riding the metaverse 'hype'. This makes it a promising player in the SaaS, VR/AR, Web3, and Marketing industries. For those interested, reaching out can be done via email at [email protected].