GearBrain is an e-commerce and information technology startup, dedicated to simplifying the purchase and usage of smart devices for consumers. The company was founded in 2015 and is headquartered in the United States. GearBrain addresses the challenges faced by consumers in purchasing connected devices due to insufficient product information, high upfront costs, and low awareness of product benefits. The company aims to improve the connected device purchase process by driving consumer awareness and providing comprehensive product information through its smart device marketplace and compatibility finder. With its patented IoT configurator, GearBrain offers a platform for users to research, discover, buy, and learn how to connect and optimize any connected device seamlessly. It also provides assistance on installing these smart devices, catering to the needs of consumers in their homes, offices, cars, and even the Metaverse. The company's global IoT marketplace reduces the cost of customer care for retailers and installers by addressing common IoT or connectivity problems, as well as solving interoperability issues that often plague IoT devices. GearBrain recently received a Non-Equity Assistance investment on 12th October 2022 from The Batchery, indicating continued support and potential for growth in its innovative approach to smart device retail and connectivity.