The Global Cement and Concrete Association (GCCA) positioned itself as the trusted global advocate for cement and concrete, emphasizing their sustainable and resilient properties. The organization's focus on promoting the sustainability of concrete aligns with the industry's commitment to addressing the needs of an increasingly urbanized global population, projected to surpass 9 billion by 2050. The GCCA’s work program, comprising sustainability, innovation, and concrete positioning, underscores the industry's dedication to safety, climate change, social responsibility, environmental impact, and circular economy. The GCCA aims to drive responsible industry leadership and enhance the global social and environmental footprint of cement and concrete, fostering innovation and collaboration across the built-environment value chain. This initiative not only advocates for the industry but also aims to gather and publish data, develop guidelines, and initiate research, building on the transfer of the Cement Sustainability Initiative (CSI) activities. Established in 2018 and headquartered in the United Kingdom, the GCCA's strategic partnership with the World Business Council for Sustainable Development underpins its authoritative voice in advocating for sustainable practices in the construction industry. While concrete is often perceived solely as a building material, the GCCA emphasizes its broader impact on communities, trade, energy, and health, offering a comprehensive approach to advancing the sector.
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