Fundamental

Fundamental is a venture studio with the mission to address the most fundamental challenges in Latin America. The company's slogan "We are the venture studio solving Latin America's most fundamental challenges" captures its commitment to enabling people to thrive, rather than just survive. By leveraging technology, Fundamental focuses on empowering microbusinesses in Latin America. The company operates in the SaaS industry and was founded in 2022. Fundamental's portfolio includes Simón, a tiktok-style learning app designed to train small retailers along corporate value chains, ékole, a conscious and democratic brand of healthy snacks and groceries, Voalá, a franchise and community-powered marketplace for female-owned beauty salons, and Reciclamos Juntos, an end-to-end plastic recycling service empowering informal waste collectors to connect waste generators with buyers. The company's focus on EdTech, FoodTech, CleanTech, and BeautTech reflects its commitment to developing solutions that strengthen Latin America's microbusinesses along the value chain. As a venture studio, Fundamental is positioned to drive innovation and address critical issues in Latin America, making it an intriguing prospect for potential investors seeking to support impactful ventures in the region.