FRONTMAN® is a men's skincare brand targeting Gen Z, offering innovative products to tackle acne with a tagline "The Gen Z men's skincare brand solving acne for good." Established in 2020 in the United States, FRONTMAN's flagship product, the FRONTMAN Skintone Acne Treatment, introduces a new category of ultra-fast skincare solutions, combining salicylic acid with spot treatment. Moreover, the brand stands out with its dermatologist-approved, eco-conscious, and vegan products, all priced at under $20. The company was founded by Gen Z individuals, Nick and Annelise, drawing from Nick's disdain for skincare routines and Annelise's experience as a dermatologist’s daughter. With its focus on Health and Wellness, Wellness Beauty, FRONTMAN aims to capture a niche market and address the skincare needs of a specific demographic. Although specific details about the last investment and investors are not available at the moment, the brand's emphasis on innovation, affordability, and eco-consciousness makes it an attractive prospect for potential investors.
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