Frontier Markets

Frontier Markets is India’s premier rural social commerce platform, offering an essential last mile connection to rural households, working with and for women. The company has delivered over 50 million solutions to rural doorsteps within 48 hours, reaching over 700k+ rural households. The key to the company's success lies in investing in rural women as entrepreneurs, with a network of over 35k rural women entrepreneurs, known as 'Saral Jeevan Sahelis', who serve as on-the-ground service providers. Frontier Markets partners with manufacturers and service providers, offering essential household insights for 'rural-fit' go-to-market pathways. As an 'impact first' social enterprise, its mission is to build thriving rural communities and elevate women entrepreneurs as household and community leaders, health workers, and climate solvers. In 2023, the company launched SHE LEADS BHARAT with the goal of onboarding 1Mn Sahelis, serving 100Mn rural households, and disbursing 1Bn+ solutions to rural doorsteps by 2030. The leadership team brings a combined experience of 100 years in rural marketing, NGO development, microfinance, rural distribution, wholesale trade, engineering, and data analytics. The company's most recent Series B investment took place on 14 October 2022 and was supported by Unreasonable Group and Beyond Capital Ventures.