Friend.ly is a social dating site leveraging Facebook Connect to facilitate meeting new people within the extended social network. Founded in 2009, the company is based in Palo Alto, CA. The Series A investment of $5.00M was secured on 15 April 2011 from a notable group of investors, including Uncork Capital, Lightspeed Venture Partners, Balderton Capital, NFX, Naval Ravikant, Michael Birch, Joe Greenstein, Chamath Palihapitiya, Stan Chudnovsky, and Ariel Poler. The startup operates within the Social Media industry and aims to connect individuals through their existing social circles. As of now, Friend.ly is positioning itself to emerge as a prominent player in the social networking and online dating space.