Freyda

Freyda is a SaaS company that aims to automate manual data entry and unlock insights for private capital markets. The company addresses the challenge of untapped and unstructured data in asset management and the broader institutional financial service market. With millions of reports manually processed each year, organizations are unable to fully utilize their data to drive better decision making and open up new trading opportunities. Founded in 2018 and headquartered in the United Kingdom, Freyda offers an end-to-end solution that processes non-standardized reports across multiple formats and reporting guidelines. The platform recognizes, extracts, and normalizes content, while advanced analytics provide unique insights and access to new trading opportunities. Moreover, their APIs and export capabilities enable users to seamlessly integrate their data within their existing ecosystem. Freyda secured a Non Equity Assistance investment on 04 June 2021 from Google for Startups. With its innovative approach to data automation and insights in the finance industry, Freyda is poised to make a significant impact on the efficiency and decision-making processes within financial institutions.