Fluent Technologies

Fluent Technologies is a company that has been making waves in the financial services sector since 1994. The company slogan, "Smart data that speaks to your markets," reflects its core offering, which consists of a suite of plan evaluation and business development prospecting tools tailored for advisors, recordkeepers, and RIAs. With a focus on the small-to-mid plan market, Fluent Technologies addresses the needs of an under-served segment within the industry, showcasing a deep understanding of this niche. The company boasts a strong legacy in data aggregation, data analysis, integrations, and APIs, a point that underscores its expertise in this area. One of the company's most compelling selling points is its track record of being trusted by some of the biggest retirement service brands in the industry. This demonstrates that Fluent Technologies has garnered a strong reputation and has successfully positioned itself as a reliable partner within the sector, which in turn bodes well for its future growth prospects. While specific details about the industries the company operates in and its headquarters are not provided, the fact that it has been serving the financial services sector for nearly three decades underscores its stability and endurance in a competitive landscape. However, it's worth noting that details about the company's last investment and the investors involved are not available, leaving a gap in understanding the company's current financial backing and potential strategic partners. In conclusion, Fluent Technologies presents a compelling case as a longstanding player in the financial services arena, with a focus on harnessing smart data to cater to the needs of a specific market segment. Nevertheless, further information on recent investments and investors would provide a more comprehensive understanding of the company's current positioning and future trajectory.