Flex is a Cambridge-based startup founded in 2022 by Rob Sargent and Jonathan Holtby. The company has developed an innovative approach to evaluating real-world soft skills by leveraging video game achievements. Their expertise in gaming and technology makes their software a valuable asset for recruitment, admissions, and other contexts where tangible demonstrations of competence are essential. Their last funding round, a $120.00K Pre Seed Round, took place on 02 April 2022 and was backed by Techstars. Flex's slogan, "Flex creates a soft skills profile from video game achievements for recruitment and admissions purposes," encapsulates their unique value proposition within the gaming industry.