Flashtalking by Mediaocean

Flashtalking by Mediaocean is a leading independent ad tech stack that aims to enhance media performance by leveraging the potential of creativity in advertising. Founded in 2001, the company focuses on bridging the gap between creative and media to maximize relevance and activation across all digital marketing channels. Its solutions include automation for improved team collaboration, efficient production, versioning, and distribution of creative. Additionally, Flashtalking enables personalization to deliver impactful brand messages to the right consumer at the right time, and deploys intelligence for a deep understanding of audience preferences and environment-specific resonance with transparency of data. The company's operations span across CTV, Video, Display, Social, Native, Audio, and Retail Media channels. As of the 06 August 2013, it secured a Private Equity Round investment from TA Associates, strengthening its position in the ad tech industry. With integration into Mediaocean, Flashtalking is interlinked with the advertising industry's core system of record for planning, buying, and billing, enhancing its market presence and potential for growth. The company is primarily focused on the Advertising and Platforms industries, positioning itself as a key player in the ad tech space.