핏펫(Fitpet)

Fitpet is a South Korean startup founded in 2017 with a mission to enhance the well-being of companion animals and their caregivers by leveraging technological innovation. The company's slogan "Technology for the beloved" reflects its commitment to leveraging advanced technology to improve the lives of pets and their owners. Fitpet's focus on Health Care aligns with the growing trend of investing in the pet health and wellness sector. The company offers a range of services and products aimed at simplifying and improving pet health management. These include easy and simple confirmation of pet health using bio kits and the assurance of trustworthy ingredients formulated in collaboration with veterinarians. The company's recent KRW23.00B Venture Round investment on 14th June 2023 demonstrates its appeal to investors. Notably, the latest round of investment was backed by LB Investment, KDB Industrial Bank, and BRV Capital Management, indicating confidence from established investment firms. Fitpet's focus on leveraging technology to address the needs of the growing pet care market and its strategic collaborations with prominent investors positions the company as a promising player in the evolving pet health and wellness landscape.