First Canadian Financial Group

First Canadian Financial Group is a national financial services company that has been in the creditor insurance business since 1988. The company offers life and disability coverage to consumers through financial services offices. It also operates in the mechanical breakdown business through Millennium Insurance Corporation, entering the market over 20 years ago. With a focus on marketing insurance, mechanical breakdown protection, and vehicle protection products, First Canadian has become the largest aftermarket group of companies supplying products to the automotive and recreational vehicle industry in Canada. Their slogan, "We provide protection to Canadian families for when 'what if' becomes 'what now'," underscores their commitment to offering comprehensive protection to Canadian families during challenging times. As of now, there is no publicly available information regarding their last investment or associated investors, but with their established presence in the insurance and vehicle protection sectors, they present an intriguing potential opportunity for investors seeking exposure in these areas.