First Aid Beauty

First Aid Beauty is an innovative skincare company founded in 2009 with a focus on creating clean, cruelty-free solutions for all skin types, particularly sensitive skin. Their commitment to quality is reflected in their slogan, "Clean, cruelty-free skincare solutions & everyday essentials that are safe for all skin types, especially sensitive."

The company, also known as FAB, is dedicated to infusing beauty into first aid by offering a range of everyday essentials and targeted skincare solutions featuring luxurious textures. Their products are formulated to help individuals achieve healthy and radiant skin. With a strong emphasis on safety and effectiveness, all FAB products are dermatologist-tested, non-irritating, and free of harsh chemicals, with a focus on being cruelty-free and safe for sensitive skin.

First Aid Beauty emphasizes the use of proven ingredients and clean formulations, allowing individuals to tailor their skincare routines according to their specific needs, ensuring that every day is a good skin day. With their headquarters in the United States and private equity funding secured from Castanea Partners in a round of investment dated 27 July 2015, the company is well-positioned to continue its mission of providing high-quality skincare solutions to a broad audience.