FIREFISH is an advertising startup that aims to provide its clients with a Competitive Edge through a unique blend of human insight, cultural understanding, and data science. The company, founded in 2000, operates from London and New York and has a global reach through a carefully selected partner network. It also boasts a distinctive asset in the form of The Pineapple Lounge, specializing in emerging generation and family insight and strategy within the group. FIREFISH positions itself as a strategic partner, utilizing intricate human, data, and cultural maps to help brands and businesses make smarter decisions and achieve faster cut-through in the competitive market. The company's fusion of technology with a keen understanding of human behavior and clear data science aims to provide clients with the edge they seek. With its comprehensive approach and global presence, FIREFISH offers a compelling proposition for potential investors seeking opportunities in the advertising industry.
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