Finematter is a Denmark-based e-commerce startup founded in 2017 with the slogan "Using technology to help exceptional jewellery designers scale sustainably." The company aims to promote individualism and sustainability in the jewelry industry by offering a curated selection of handcrafted pieces from independent artists. By providing a platform for these designers to showcase their work, Finematter enables them to scale their businesses while maintaining their creative integrity. In September 26, 2023, Finematter secured a €2.60M Seed Round investment from investors including Heartcore, HERMESA, Jeppe Rindom, Christine de Wendel, Peder Michael Pruzan Jørgensen, Dino Patti, and Heini Zachariassen. This funding will likely support the company's efforts to further its mission of promoting sustainable production methods and educating independent brands in building their businesses in an environmentally conscious manner. As an e-commerce platform dedicated to exceptional high-end jewellery, Finematter not only enables consumers to purchase unique designs but also serves as a community for sharing knowledge and fostering sustainable practices within the industry. The company's commitment to supporting independent creatives aligns with the growing demand for ethically sourced and distinctive products, positioning Finematter as a positive force for change within the jewellery market.