FIIT is a hybrid fitness platform with the slogan "Train Together. Train with Purpose. Anytime, Anywhere." The app provides access to highly sought after personal trainers for at-home and gym workouts, offering a wide range of classes, live leaderboard workouts, and adaptable training plans. It also integrates with fitness trackers such as the Fiit device, Apple Watch, and Garmin to monitor workout stats and progress. Founded in 2017 and headquartered in the United Kingdom, FIIT aims to make exercise a habit for everyone by offering a motivating fitness experience. Backed by prominent investors including Exxor Seeds, JamJar, and Connect Ventures, the company secured a £988.41K equity crowdfunding investment from Crowdcube on 03 March 2022.FIIT has garnered attention from publications such as The Sunday Times, Forbes, and The Evening Standard. With a team of fitness experts, data scientists, engineers, and DJs, FIIT is focused on creating efficient and engaging workouts while fostering a supportive community.