Fidzup

General Information

Company Name

Fidzup

Founded Year

2013

Location (Offices)

France +2

Founders / Decision Makers

Number of Employees

Industries

Advertising, Analytics, Mobile +2

Funding Stage

Series A

Social Media

Fidzup - Company Profile

Fidzup is a French startup with a mission to Reinvent Local Marketing. Founded in 2013, Fidzup offers a pioneering Mobile Marketing platform designed specifically for Brick & Mortar retailers. The platform utilizes Wi-Fi technology to analyze and connect in-store and online behavioral data, enabling retailers to effectively drive foot traffic through mobile advertising. Fidzup's innovative approach includes a Cost-Per-Visit (CPV) business model, allowing retailers to purchase advertising more intelligently and accurately measure the ROI on their campaigns.

The company recently secured a €3.00M Series A investment on 17 November 2016, with funding from notable investors including Turenne Capital and CapHorn Invest. Fidzup operates at the intersection of Advertising, Analytics, Mobile, Retail, and AdTech, offering a unique value proposition in the rapidly evolving marketing technology landscape.

Taxonomy: Performance Marketing, Drive-to-Store, Retail Marketing, Mobile Marketing, Mobile Advertising, Retargeting, Local Marketing, In-store Analytics, Cost-Per-Visit, Brick & Mortar, Wi-Fi Technology, Paris, France, Campaign Analysis, Customer Retargeting

Funding Rounds & Investors of Fidzup (4)

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Funding Stage	Amount	No. Investors	Investors	Date
Series A	€3.00M	2	CapHorn Invest	17 Nov 2016
Grant	€71.43K	1	EASME - EU Executive Agency for SMEs	01 May 2015
Seed Round	Unknown	1		01 Jun 2013
Angel Round	€300.00K	2		01 May 2013