Farida Gupta

Farida Gupta is a fashion and retail venture founded in 2011 in India. The company's focus is on making Indian artisanal crafts accessible to the world, with a commitment to preserving traditional crafts and techniques such as dyeing, weaving, printing, and hand embroidery. The venture's slogan "Making Indian Artisanal Crafts Accessible to the World" captures its core mission. Farida Gupta sources natural materials and indigenous skills from core artisan centers in the country, utilizing traditional block prints from Bagru, Indigo & Ajrak prints from Kutch and various parts of Rajasthan, Bagh from Madhya Pradesh, weaves from Bijnor and south of India, as well as contemporary block prints from Sanganer. The venture's unique positioning lies in its bridging of traditional Indian crafts with modern aesthetics, catering to contemporary wear garments. Notably, the company has not disclosed any last investment or associated investors as of now. Farida Gupta's efforts in preserving and showcasing traditional artisanal crafts within the global market make it a compelling prospect for potential investors in the fashion and retail industries.