FanRally, with the slogan "Subscribe to Seats," is a direct seat reservation network for live events, empowering teams and artists to sell direct seat reservations rather than transferable tickets. Similar to booking a travel reservation, FanRally allows fans to provide their information at booking, show ID at entry, and change or cancel their reservations prior to the event, while preventing scalpers from reselling reservations. Founded in 2020 , the company operates in the Sports industry and is based in the United States . In 2022 , FanRally raised a $3M seed round, which was led by Capital One Ventures . Notable investors in this round also include Underdog Labs , Green Egg Ventures , Handshake Ventures , Studio VC , Courtyard Ventures , Rich Kelley , and Larry Scott . The subscription-based model of FanRally disrupts the traditional ticketing system, providing a new way for fans to engage with live events while offering teams and artists control over their ticketing process. This innovative approach and the significant seed round investment indicate strong potential for growth and disruption in the live events and ticketing industry.
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