Fairing is a burgeoning E-Commerce startup that aims to revolutionize the utilization of zero-party data for sustainable customer relationships and growth. Formerly known as EnquireLabs, the company's slogan - "We bring speed & scale to zero-party data for thousands of Ecommerce brands" underlines their commitment to providing innovative solutions for Ecommerce brands. Founded in 2020, Fairing has garnered much attention and recently secured a substantial $4.50M Seed Round investment on 28 March 2022, led by a consortium of prominent investors including True Ventures, V1.VC, Carbon Silicon Ventures, Hawke Ventures, FiDi Ventures, Casey Armstrong, Daphne Carmeli, Harris Barton, and Ted Wang. The company is headquartered in the United States and has earned the trust of thousands of Ecommerce brands by delivering versatile services, including marketing attribution, segmentation & personalization, and CRO, all powered by the ground truth of survey data and operationalized for automation & integration. Fairing's innovative approach to leveraging zero-party data signifies a promising investment opportunity in the burgeoning E-commerce industry.
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