Expecting

Expecting is a startup dedicated to digitizing and streamlining the journey of surrogacy, egg, and sperm donation. The company was founded in 2020 with a mission to simplify and make more cost-effective the process of becoming parents through third-party reproduction services. The platform was born from the experiences of a group of parents who found the journey to parenthood overwhelming, confusing, and time-consuming due to the lack of digitally available information and the scattered nature of the available resources. With a recent Non-Equity Assistance investment on 3rd April 2022 from Google for Startups, Expecting aims to leverage machine learning, data, and digital marketing to become the single destination for intended parents, surrogates, and donors. The company’s goal is to organize essential information, making it easier for individuals in the third-party reproduction community to navigate their journeys towards parenthood. Expecting's unique selling proposition lies in its ability to digitize and streamline surrogacy, egg donation, and sperm donation journeys at scale, with the ultimate objective of making the entire process more approachable and accessible to those in need.