EuroXR is a non-profit scientific association, founded in 2010, and operates as the European Association for Extended Reality. The organization emerged as a continuation of the INTUITION Network of Excellence (EC FP6 NoE) with the goal of expanding the work initiated as a self-sustainable, independent entity. EuroXR aims to gather and structure the European Research Area on Virtual and Augmented Reality. Its primary functions include bringing together relevant end-users, contractors, and individuals interested in Virtual, Augmented, and Mixed Reality, while establishing relations with similar associations. The association also focuses on promoting, publishing, and receiving releases related to the scientific approach of Virtual, Augmented, and Mixed Reality, primarily within the European region. EuroXR is based in Belgium. As a non-profit organization, EuroXR's commitment to driving advancements in Virtual, Augmented, and Mixed Reality technologies is reinforced by its efforts to create a common ground for discussion and promotion. Since its establishment in 2010, EuroXR has played a pivotal role in shaping the European Research Area in this field, fostering collaborations, and disseminating scientific insights. Although specific industry partnerships or recent investment details are not available, EuroXR's focus on being a hub for European VR/AR/MR research and collaboration positions it as a key player in the region's extended reality ecosystem. As the industry continues to evolve, EuroXR's role in facilitating discussions, promoting scientific approaches, and uniting stakeholders is poised to drive further advancements in the European market for Extended Reality.
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