Eudora

Eudora is a cosmetics brand for women who combine beauty and attitude, believing they can achieve anything they want. The products' colors, textures, and fragrances empower feminine yet strong women, offering quality, technology, and sophistication at an affordable value. Eudora's product range caters to different intentions of women, providing the Power to Shine, Power to Dare, Power to Impress, and Power to Seduce. Eudora, the second business unit of Grupo Boticário, is the first Brazilian company in its segment to operate since its inception in 2011, with a multichannel strategy including direct sales, e-commerce, and standalone stores, within the Fashion, Health Care, Health and Wellness, and Beauty & Wellness industries. Eudora has not publicly disclosed its last investment or investors.