ESQA, an Indonesian Cosmetics Company established in 2016, is making waves in the beauty industry with its aspirational yet affordable luxury brand. The company's slogan, "Glamorously Natural," reflects its commitment to offering a high-end beauty experience with international poise. Despite meeting the standards of luxury beauty, ESQA ensures accessibility through drugstore prices, making it an attractive option for a wider demographic. In addition, the brand's focus on practicality and simplifying the beauty routine for the modern woman sets it apart in the market. With a strong emphasis on values such as agility, efficiency, customer focus, integrity, and innovation, ESQA embodies a holistic approach to its operations and brand identity. The company operates within the e-commerce, retail, and wellness beauty industries, further solidifying its presence in multiple market segments. Notably, ESQA secured a significant $4.00M Series B investment on 01 July 2024, with backing from Unilever Ventures. This investment not only underscores the potential that investors see in the company but also provides ESQA with the necessary resources to further its growth and expansion strategies. As the company continues to make strides in the beauty industry, this investment serves as a testament to its promising trajectory and potential for continued success.
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