EQUO Co.

EQUO Co. (Techstars ‘21)

EQUO Co. is a sustainable brand that provides easy, convenient solutions for single-use plastic. Their products, including straws, utensils, and food containers, are made from materials like grass, rice, coconut, sugarcane, and coffee, offering small solutions with noticeable impact. The company's approach is centered around not imposing limitations on consumers in terms of colors, size, use, or disposability, aiming to seamlessly integrate environmentally friendly practices into daily routines.

By targeting both direct-to-consumer and business sales, EQUO is strategically positioning itself to gain volume and revenue traction while establishing itself as a leading brand in the single-use plastic alternatives category. The emphasis on brand building and consumer education underscores EQUO's commitment to making a tangible difference in a typically overlooked commodity space, fostering environmental consciousness and sustainable choices.

Addressing global environmental challenges, EQUO is focused on combating the pervasive issue of plastic waste, seeking to mitigate its impact on marginalized populations and the ecosystem. Their endeavors align with SDG goals 12, 13, 14, and 15, reflecting a strong commitment to sustainable development and environmental conservation.

Founded in 2020 and headquartered in Vietnam, EQUO has garnered significant recognition, being featured in prominent global media outlets, such as Shark Tank Vietnam, Forbes, Beyond Innovation by BloombergTV, and Front Office by PlayersTV, showcasing the company's growing influence and visibility.

The recent non-equity assistance investment on 12 June 2024 by AppWorks signifies a noteworthy development in EQUO's journey, highlighting investor confidence in their mission and potential for impact.