Enhance Group- WJ Towell Group company

Enhance Group, a subsidiary of the WJ Towell Group, is a prominent FMCG Distribution and Retail Company based in Oman. With a successful track record spanning back to 1972, the company has established itself as a leading provider of Brand Distribution and Retail Management Solutions in the region. Comprising four companies - Enhance Oman (Matrah Cold Stores LLC), Fairtrade LLC, Majan Distribution Company, and CSTC - Enhance Group plays a pivotal role in the distribution and sales management of global, international, and regional brands such as Reckitt Benckiser, Colgate Palmolive, Johnson and Johnson, Loreal, Nestle, Unilever International, and many others in Oman, making it the largest FMCG distributor in the Sultanate. Enhance Group's retail operations extend to managing Al Maha forecourt convenience stores, Noor Shopping Supermarkets, and Noor Express convenience stores across Oman. Additionally, the company services all distribution channels, including hotels and ships through its Food Service Division, showcasing its comprehensive presence in the market. Not limited to Oman, Enhance Group also operates in the UAE in the Manufacturing and Distribution business under Enhance UAE and Gulf seafood. The company's stronghold in the Food and Beverage, as well as Logistics industries, positions it as an attractive investment option for venture capitalists seeking opportunities in the Middle East's thriving retail and distribution sectors. As Enhance continues to expand its management responsibilities in other GCC markets, it presents a compelling investment prospect for those looking to capitalize on the region's FMCG industry growth. However, there is currently no publicly available information on the last investment and associated investors, suggesting an opportunity for potential investment partnerships to explore collaboration with this established player in the FMCG and retail landscape.